Coca-Cola’s genius new UK summer marketing campaign ‘Share a Coke’ is underway. The iconic logo is being replaced by 150 of the UK’s most popular names! The campaign aims for people to have fun finding their friends’ and family members’ names and enjoy sharing a coke together.
Jon Woods, general manager at Coca-Cola Great Britain and Ireland, says “We are delighted to be launching this campaign, which sees the iconic Coca-Cola script transformed and personalised for the first time across our Coke portfolio of Coke Classic, Diet Coke and Coke Zero. We want the public to have fun finding the names of their friends and loved ones on our products this summer and to take the time to Share a Coke with them.”
The new limited edition ‘share a coke’ bottles are currently being stocked by retailers across the country as well as ‘share with friends’ ‘family’ and ‘everyone’ featured on larger bottles for people who can’t find their name.
This week Coke have unveiled a new TV ad with Leo Burnett in order to promote the campaign.
The campaign has been previously extremely successful in Australia seeing 5% more people drinking Coca-Cola and an overall increase in sales of 3% since the campaign. The campaign saw a huge demand of people wanting their name and so kiosks were set up where you could print your own can with your name on it, 378,000 additional cans were printed! Coca-Cola cast a vote where 65,000 people voted for names they wanted to appear on the cans and another 50 names were added for people to buy and share. The brand was stripped and personalized and reconnected with people across the country and once again became part of popular culture with over 12 million media impressions!
Already in the UK we have seen a surge of social media hype with people taking photos of their name on the bottle and posting it to social networking sites like Facebook and Twitter. Tagging their friends and sharing in the fun. The Australian campaign saw an 870% increase in Facebook traffic during the campaign!
We expect to see many more people joining in the fun and connecting over one of the world’s most iconic brands. Click here for a list of the 150 names