Whether you are looking to get more leads, increase sales or signups or simply raise brand awareness remarketing can be a strategic component of your advertising that helps to close the sales funnel.
- Reach people when they are most likely to buy from you
If someone has just visited your site then they are actively looking for what you have to offer. Catch them while the intent is there by showing them tailored adverts to help drive the desired action. How many times have you looked at a new outfit online then been shown an advert of what you have been viewing and thought oh sod it I’ll buy it? I know I have, and on more than one occasion!
- Use lists to reach specific goals
A remarketing list is a collection of cookies from people who have visited your site. Tailor your lists to target visitors of specific pages and close the sales funnel. Continue to show adverts for up to 180 days on the Display network. Shopping cart abandoners can be targeted to encourage them to complete the transaction.
- Reach your audience on a large scale
Over 2 million websites and mobile apps are part of the Google Display Network. Reach people while they browse popular sites such as YouTube, LinkedIn, Vimeo and The Daily Mail.
- Measure your success
Because Display is highly measurable and traceable through the AdWords dashboard and Google Analytics it is very easy to see what adverts work for you and which that don’t. Split testing is recommended to ensure you are getting the best conversion rates, whether that be a sale, download or sign up for example. Your Google AdWords Agency can help you to do this.
- Manage your budget with ease
You can easily set a budget that you can afford and Google will stick to that. Sometimes Google will recommend you spend more money to gain a wider reach but you can make other campaign tweaks to improve performance, again ask the advice of your Google AdWords Agency.