<?xml version='1.0' encoding='utf-8'?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Tann Westlake Insights</title><link>/blog/</link><description>Ideas on design, brands and digital from Tann Westlake.</description><language>en-gb</language><item><title>Why we’re using ChatGPT ads, and why you should consider them too</title><link>/blog/why-were-using-chatgpt-ads/</link><guid>/blog/why-were-using-chatgpt-ads/</guid><description>Simon Tann explains why Tann Westlake is exploring ChatGPT ads, who should consider them and how to plan a measured test with clear commercial goals.</description><pubDate>Wed, 21 Oct 2026 09:00:00 +0000</pubDate><dc:creator>Simon Tann</dc:creator></item><item><title>Google Ads Search changes in 2026: what I would check in your account</title><link>/blog/google-ads-search-campaign-changes-2026/</link><guid>/blog/google-ads-search-campaign-changes-2026/</guid><description>Simon Tann reviews Google Ads Search changes in 2026, including AI Max and the revised DSA timetable, with practical checks for targeting, budgets and lead quality.</description><pubDate>Thu, 08 Oct 2026 09:00:00 +0000</pubDate><dc:creator>Simon Tann</dc:creator></item><item><title>8 underused Google Fonts worth a closer look</title><link>/blog/underused-google-fonts/</link><guid>/blog/underused-google-fonts/</guid><description>Discover eight distinctive Google Fonts for designers, with live specimens, pairing ideas and practical advice for choosing type for brands and websites.</description><pubDate>Wed, 16 Sep 2026 09:00:00 +0000</pubDate><dc:creator>Laura Bassett</dc:creator></item><item><title>Design trends 2026: more character, less wallpaper</title><link>/blog/design-trends-2026/</link><guid>/blog/design-trends-2026/</guid><description>Explore the design trends shaping 2026, from expressive typography and tactile imagery to human photography, with practical advice for brands and designers.</description><pubDate>Mon, 31 Aug 2026 09:00:00 +0000</pubDate><dc:creator>Laura Bassett</dc:creator></item><item><title>Pantone Colour of the Year 2026: what Cloud Dancer means for design</title><link>/blog/pantone-colour-of-the-year-2026/</link><guid>/blog/pantone-colour-of-the-year-2026/</guid><description>Pantone’s Colour of the Year 2026 is Cloud Dancer. Explore what the white shade means for branding, colour palettes, web design and creative decisions.</description><pubDate>Fri, 14 Aug 2026 09:00:00 +0000</pubDate><dc:creator>Laura Bassett</dc:creator></item><item><title>Clarity before creativity</title><link>/blog/clarity-before-creativity/</link><guid>/blog/clarity-before-creativity/</guid><description>Laura Bassett on why a clear brief gives creative work more freedom, with a practical clarity check for brands and marketing teams.</description><pubDate>Wed, 29 Jul 2026 09:00:00 +0000</pubDate><dc:creator>Laura Bassett</dc:creator></item></channel></rss>