The short answer.
For an established organisation, a properly considered bespoke website typically begins at approximately £10,000. A larger strategic website may cost £20,000 to £40,000, while complex platforms, integrations, multilingual builds or substantial content programmes can go beyond that.
These are planning ranges rather than fixed packages. The investment depends on what the website needs to achieve, how much uncertainty must be resolved and what has to be designed, written, integrated or migrated.
A cheap website can become expensive when it fails to explain the offer, generate enquiries or support the people managing it.
Why website prices vary.
The phrase “website design” covers very different services. One supplier may be pricing a pre-built theme with your logo and copy added. Another may be including research, stakeholder workshops, content structure, original UX, bespoke visual design, accessibility, custom development, migration, analytics and launch support.
What increases the investment?
- More audiences and content. Larger organisations often need a deeper discovery and content process.
- Complex functionality. Ecommerce, directories, portals, calculators and personalised journeys require additional planning and development.
- System integrations. CRM, product data, booking, payments and third-party services add technical scope and testing.
- Multilingual delivery. Language architecture, translation workflows and regional content require careful management.
- Content creation. Copywriting, photography, video and illustration may form a substantial part of the project.
- Accessibility requirements. Higher standards require decisions and testing throughout the process, not a final check.
What should a proposal include?
A useful proposal should define the project outcomes, stages, deliverables, responsibilities, assumptions, timing and cost. It should explain what is included in content, migration, testing, launch and post-launch support.
Ask who will actually work on the project, whether the design is bespoke, how changes are managed and what happens when the site is live. A lower headline price may exclude work you still need to commission later.
Tann Westlake bespoke website projects typically start from £10,000. We provide a defined scope, timing and fixed proposal after understanding the organisation, users and requirements.
Discuss your website ↗How to set a sensible budget.
Start with the business case. Consider the value of enquiries, sales, applications, donations or efficiency the website can influence over three to five years. Then define the investment needed to solve the problem properly.
If the available budget is limited, reduce scope before reducing quality. Launching a focused first phase with fewer templates or functions is usually safer than attempting everything through a compromised build.
Plan the value.
Then shape the scope.
Tell us what your website needs to change and we will give you a straightforward view of likely investment.
Talk to us about your project ↗