RSPCA

Reviving a respected institution by rejuvenating its digital presence

Founded in 1824, the RSPCA is the oldest and largest animal welfare organisation in the world,  with centres, hospitals and branches operating throughout England and Wales.

One such branch is the RSPCA Sussex West Branch and their Mount Noddy Animal Centre, which rescues, rehabilitates, and rehomes cats and dogs, many of whom have experienced acts of neglect, and abuse or are simply unwanted. 

In 2023, we were  commission by the board of trustees to support the RSPCA Sussex West Branch with a new website, social media strategy, Google Ad Grant management, and brand redesign for Mount Noddy Animal Centre. 

Delivering donations and cultivating conversions with the Google Ad Grant

As a charity that relies heavily on donations, the client needed an interactive site that was easy to navigate – and that’s exactly what we delivered. With the charity’s gorgeous cats and dogs are the forefront, we were able to deliver a site which clearly and effectively encouraged donations, and focused intently on achieving the goals highlighted to us at the outset.

As a Google Partner, Tann Westlake ensured that the sitemap, wireframe, and design processes concentrated largely on the landing page experience from both organic search and Google Search ads. Having taken over the management of the client’s Google Ads campaign, which uses the Google Grant of $10,000 per month, it was imperative that the website supported and improved the performance of the Google Ads campaigns, so search engine performance, landing page experience, and page speed, were of immense importance.

Strengthening our client’s presence through social media strategy and digital PR

Alongside a first-in-class website, our team provided RSPCA Sussex West with social media training, a full social media strategy, an initial social media content plan, and content plan template, focused on enhancing the charity’s digital presence, especially across an ever-growing social media landscape.

To assist in launching the social media strategy, the team also supported the RSPCA team by interviewing Ben Fogle for a printed and digital press release, which featured across local and regional media, and bolstered the social media content plan.