Rooted in Ceylon.
Connected to the UK.
Managing Dilmah Tea’s UK Shopify store, social media and paid campaigns, bringing a distinctive tea brand closer to its UK customers.
A proper tea story.
A place to discover it.
Dilmah Tea has a story that starts long before the kettle goes on. A Sri Lankan family tea company, it puts the quality and origin of its Ceylon tea at the heart of the brand. Our job is to help bring that story to UK customers, with a place to shop and marketing that gives people a reason to explore.
We manage Dilmah Tea’s UK Shopify store, social media and paid advertising across Google and Meta. Having those responsibilities together means we can think about the whole experience: how someone first discovers the brand, what makes them curious and where they go when they’re ready to buy.
The shop.
The story.
The campaigns.
UK Shopify store management
The UK Shopify store is where interest becomes a shopping experience. We manage the store as an ongoing part of Dilmah Tea’s UK presence, keeping the focus on helping customers explore the range and find their next tea. It gives the brand a dedicated UK storefront, with the marketing and store managed by the same team.
Google Ads campaigns
We manage Google Ads campaigns to put Dilmah Tea in front of people searching for tea online. The challenge is to make a distinctive brand stand out in a familiar category. We shape the advertising around the offer and the reasons to choose Dilmah, giving searchers a clear route through to the UK store.
Meta Ads campaigns
Meta gives us another way to introduce people to the brand and its range. We manage the paid campaigns with creative and messaging that bring the tea into view, from its origins to the simple pleasure of a cup. The aim is to turn a moment of attention into a reason to discover more.
Social media management & strategy
There’s much more to share than a product on a shelf. We manage Dilmah Tea’s social media, bringing strategy and creative together around the brand, its teas and the people discovering them. It gives us room to tell the story over time, while keeping the content connected to the UK store and wider campaigns.
One team.
The whole picture.
Good tea deserves more than a quick product pitch. We keep the character of Dilmah Tea in mind across the work, while giving UK customers clear ways to explore and shop.
Managing the store alongside the marketing helps us keep that balance. Each new piece of content or campaign can build on the same understanding of the brand, with a consistent experience from first impression to storefront.
A clearer journey.
The difference is a coordinated approach to Dilmah Tea’s UK online presence. The Shopify store, social channels and paid campaigns each have a role, but they all lead back to the same brand and range. That gives customers more ways to discover the tea, understand what makes it distinctive and explore the shop.
For the client, it also brings the work together in one place. We can look at a campaign alongside the store it sends people to, or develop social creative with the wider marketing in mind. It’s a practical foundation for ongoing activity, with a clear focus on supporting the UK business.
Your next
chapter?
Perhaps you’ve got a similar challenge. Perhaps you’re thinking, “We could do with a bit of that.” Either way, we’d like to hear about it.
Tell us what you’re thinkingA conversation is a good place to start.
