A personal brand.
Built on trust.
Brand design. A familiar face. A relationship of over 10 years.
One person.
A recognisable identity.
Fran Susín brings a straightforward, personal voice to nutrition and fitness. A Spanish dietitian and creator with a substantial online audience, he has built his business around the connection people feel with him. His brand needed to carry that same sense of personality.
We designed Fran’s brand identity and have worked with him for over 10 years. The brief was personal: create an identity that put his name first and gave him a recognisable visual signature. You can still see that work on his website today.
His name.
A mark of his own.
The logo puts Fran’s name front and centre. Its bold lettering and bright accent give the identity energy, while keeping it easy to recognise. It is a clear signature for a business built around an individual.
A voice people
come back to.
Meet the person behind the brand. Explore Fran’s videos, advice and everyday conversations with his community.
Audience figures: October 2026. Instagram and TikTok figures supplied by the client.
A client’s story.
Ten years and counting.
Working with someone for over a decade gives you more than a project history. You get to know the person. With Fran, that means understanding how closely his name, personality and business are connected. The brand we designed is part of that relationship: something distinctive that he can put his name to, quite literally.
Fran is still a Tann Westlake client today, and we are proud of that. Good working relationships are built over time, through familiarity, honest conversations and a shared understanding of what matters. This is one we are very happy to have kept building.
Your next
chapter?
Perhaps you’ve got a similar challenge. Perhaps you’re thinking, “We could do with a bit of that.” Either way, we’d like to hear about it.
Tell us what you’re thinking ↗A conversation is a good place to start.