Technical expertise.
A clearer presence.
Brand, WordPress web design and marketing that bring Intech Calibration’s specialist expertise into focus.
Specialist knowledge.
Clearly communicated.
Intech Calibration works in a world where precision matters. Its calibration and validation services support pharmaceutical, biotechnology and healthcare businesses, and the people choosing a provider need to feel confident in the expertise behind it. The marketing has to make that expertise easy to understand without losing the detail that makes it credible.
Our work brings together the brand, website, advertising and supporting materials. From the first impression to a closer look at a particular service, the aim is to give Intech a consistent presence that reflects the care and knowledge of its team.
The brief.
The work.
The thinking.
WordPress web design
We designed the WordPress website to give Intech’s services a clear home. Visitors need to find the right information quickly, understand what the company can help with and know how to get in touch. We considered the structure and presentation together, making a technical offer more approachable while keeping its substance.
Brand design
The brand needs to feel as considered as the work behind it. Our design work gives Intech a consistent visual identity that can carry across the website, advertising and printed materials. It helps each piece feel like part of the same business, wherever someone first encounters it.
Google Ads
Our Google Ads work connects Intech’s services with relevant searches. We shape the messaging around what prospective clients are looking for and the information they need next, keeping the relationship between the advert and website in view.
Meta and LinkedIn ads
Meta and LinkedIn offer different ways to introduce Intech to potential audiences. We develop campaign creative and messaging for each platform, giving the specialist services a clear introduction rather than trying to fit every detail into a single advert.
Marketing collateral
We design supporting materials that make the services easier to present and discuss. Clear layouts, considered copy and a consistent identity help the team explain what Intech does, with materials that sit comfortably alongside its digital presence.
Photography and video
Photography and video bring the people and practical work into the story. They give the marketing something specific to Intech, helping audiences see the expertise behind the service rather than relying on technical descriptions alone.
SEO
Our SEO work helps Intech explain its specialist services in the terms potential clients use when searching. We work on the website’s content and structure so key services are clearly described and relevant information is easier to find, supporting the wider website and marketing work.
One business.
A consistent story.
A prospective client might first see an advert, visit the website or receive a piece of printed material. Those touchpoints should build on each other. We bring the creative together so the message feels familiar as someone gets to know Intech.
That means making room for both technical detail and a straightforward explanation of the offer. The website provides the depth; advertising and collateral make the introduction. Photography and video add a more personal view of the team and its work.
A more joined-up presence.
The work gives Intech a connected set of tools for presenting its services. A clear website, consistent brand and supporting creative help the business explain its offer across different channels without starting the conversation from scratch each time.
Our focus is on making the quality of the business easier to see. Each part has a practical role: introduce the services, support understanding and give potential clients a clear way to take the conversation further.
We’ve worked with Tann Westlake for over 10 years, so they know Intech and the people behind it really well. Over that time, they’ve helped us bring the website, brand and marketing together so it feels like a proper reflection of the business. They’re easy to talk to, understand what we need and feel like an extension of our team. That kind of relationship takes time to build.
A client’s perspective.
The Intech Calibration story.
“We know our services inside out, but explaining them to someone who doesn’t know us yet is a different job. Tann Westlake have helped us look at that from the customer’s point of view. The website gives us a clearer way to present the business, and the brand, photography and video help people get a better sense of who we are.
It’s been useful having the creative and marketing in the same hands. Whether we’re discussing an advert or a piece of collateral, there’s a shared understanding of the business. We can talk through what we need, ask questions and work towards something that feels right for Intech.”
Your next
chapter?
Perhaps you’ve got a similar challenge. Perhaps you’re thinking, “We could do with a bit of that.” Either way, we’d like to hear about it.
Tell us what you’re thinkingA conversation is a good place to start.
