Search planning
Shape keywords, exclusions and messaging around your commercial priorities.
Microsoft Ads management agency
More search potential.A clearer plan.
Microsoft Advertising management that connects relevant search demand with your offer. We plan campaigns, ad copy, landing pages and reporting as one connected journey.
Paid media with a purpose
Search beyond Google. Connected thinking.
Assess the additional opportunity on Microsoft’s network against your audience and existing search activity.
Strategy, creative, landing pages and measurement stay connected. We agree the scope around your audience, commercial priorities and the quality of the response.
A clear brief.
A focused campaign.
Microsoft Advertising management that connects relevant search demand with your offer. We plan campaigns, ad copy, landing pages and reporting as one connected journey.
- A clear campaign objective and testing scope
- Creative shaped around the audience and placement
- A focused journey from advertising to enquiry or purchase
- Reporting connected to business feedback
Microsoft Ads servicesPlan carefully.
Plan carefully.
Improve continually.
01
Campaign strategy
Assess the additional opportunity on Microsoft’s network against your audience and existing search activity.
02
Account review & setup
Access, campaign structure, budget and measurement reviewed before launch.
03
Creative & copy
Relevant messages and creative assets developed for the agreed audience and platform.
04
Landing pages & enquiries
Connect the campaign message with a focused destination and clear next action.
05
Testing & reporting
Review the response and agree the next decisions on creative, audience and budget.
Search beyond Google
Right channel. Clear purpose.
Assess the additional opportunity on Microsoft’s network against your audience and existing search activity.
Campaign setup
Review any imported settings and tracking rather than assume an existing campaign will translate unchanged.
Budget & reporting
Evaluate the response and conversion quality before recommending how to develop the campaign.
From first test
to better evidence.
Campaigns, landing pages and measurement developed together. Decisions guided by evidence and the quality of the response.
01 / Focus
Define the outcome
Agree audiences, commercial value, measurement and a sensible testing scope.
02 / Build
Connect the journey
Campaign, creative, tracking and landing experience are developed together.
03 / Learn
Read the signals
Performance and lead quality reveal what deserves more attention and budget.
04 / Improve
Optimise continuously
We refine creative, targeting, spend and conversion experience using evidence.
What management involvesMore visibility.
More visibility.
Into the decisions.
Understand what is happening.
We review account access, campaign objectives, audiences, creative, budgets and available measurement. The landing experience is part of the review, with any gaps highlighted before changes are recommended.
Start with the business case.
We discuss your offer, market, enquiry or sale value and capacity. Media spend and management fees are separate, with a testing scope agreed before launch.
Explain the result and the next step.
Reporting connects spend and tracked conversions with sales or enquiry-quality feedback where available. We explain the creative tests, what we learned and the next decisions.
Selected evidence
Evidence that connects
Evidence that connects
spend with progress.
Selected wider paid-media work. These examples demonstrate related experience and are not claims of work on this platform.
Microsoft Ads questionsA little clarity.
A little clarity.
Before we begin.
Is Microsoft Ads right for our business?
Assess the additional opportunity on Microsoft’s network against your audience and existing search activity. We assess audience fit, commercial value and campaign readiness before recommending a test.
Can you review an existing account?
Yes. We can review the available account, campaign structure, creative and measurement, then agree a focused scope of improvements.
What budget do we need?
Budget depends on your goals, audience, offer and available assets. We agree an initial test and set out advertising spend, management and creative costs separately.
What creative will we need?
Shape keywords, exclusions and messaging around your commercial priorities. We agree the asset and production requirements before launch.
How do you measure success?
We agree useful measures before launch, using available platform data, website conversions and client feedback. No fixed number of leads or sales is guaranteed.
How do we get started?
Tell us about your goals, current activity and any important timings. We will discuss the brief and recommend a way forward.
Let’s make something happenBig idea?
Big idea?
Start here.
Tell us a little about your challenge. You don’t need a finished brief.
Established in 2002Five connected disciplines
What happens next
01 We read your enquiry.
02 We have a proper chat.
03 We recommend a way forward.
Connected expertiseConnected expertise.