Be found.
In a changing search world.
Improve how your organisation is discovered and represented across AI-assisted search, with useful content, strong technical foundations and a clear measurement plan.
Clearer information.
Stronger discoverability.
People are using AI-assisted answers alongside conventional search when exploring products, services and organisations. We help you understand how your brand appears in a defined set of relevant searches.
We connect SEO, content, digital PR and technical improvements around the information people need. There are no guaranteed citations or special tricks, just a focused plan and transparent evaluation.
A clear challenge.
A practical way forward.
If you are unsure how your brand appears in AI-generated answers, begin with a visibility review and a prioritised improvement plan that builds on your SEO work.
- An agreed visibility benchmark
- Clear content and technical priorities
- More consistent brand information
- Honest measurement and review
Specialist thinking.
Practical delivery.
AI visibility review
Review brand mentions, citations and accuracy across an agreed set of prompts and platforms, with the limitations documented.
Audience & question research
Map the questions, comparisons and buying decisions your content should address.
Technical search foundations
Review crawl access, indexation, internal linking and structured data that accurately reflects visible content.
Content & authority
Improve expert-led service content, evidence and brand information, with relevant PR opportunities considered alongside owned content.
Monitoring & reporting
Track repeatable prompt samples, citation changes and referral behaviour where data is available, then prioritise improvements.
From signal
to growth.
Continuous learning, grounded in a clear commercial objective and communicated without the fog.
Find the signal
We examine the market, audience, data and current activity for opportunity.
Focus the spend
We prioritise the audiences, messages and channels most likely to move the dial.
Create demand
We build joined-up campaigns with strong creative and precise measurement.
Compound learning
We test, analyse and adapt, turning insight into stronger performance over time.
Connected thinking.
Across real projects.
Selected digital work showing our wider experience. These case studies are not presented as AI project results.
6× return
£156,000 in tracked salesGenerated from £26,000 in advertising spend and fees in a recent campaign example.
Paid media · Tracking · Optimisation View the evidence ↗ Selected work
Woodhart Group
Built with care. Seen with clarity.Digital advertising campaigns · Creative design · Marketing collateral
Digital advertising campaigns · Creative design · Marketing collateral View case study ↗ Selected work
Intech Calibration
Technical expertise. A clearer presence.WordPress web design · Brand design · Google Ads · Meta and LinkedIn ads
WordPress web design · Brand design · Google Ads · Meta and LinkedIn ads View case study ↗A little clarity.
Before we begin.
What is AI search optimisation?
It is work focused on how a brand and its content are discovered and represented in AI-assisted search. It connects technical SEO, clear content, credible evidence and a measurement plan.
Is this the same as GEO or AEO?
GEO usually means generative engine optimisation, while AEO means answer engine optimisation. We use the clearer name AI search optimisation and define the platforms and work included in each project.
Does AI search optimisation replace SEO?
No. SEO fundamentals remain important. Google states that no additional requirements or special optimisation are necessary for AI Overviews or AI Mode.
Can you guarantee mentions in ChatGPT or Google AI answers?
No. Platforms determine their own responses and sources. Answers can change with prompts, models, location and context, so we report observed results rather than promise fixed placement.
How do you measure progress?
We agree a consistent sample of relevant prompts and track observed mentions, citations and accuracy. Referral traffic and enquiries can provide additional evidence, but attribution and visibility data have limits.
Do we need special AI markup or an llms.txt file?
There is no universal requirement. Google says new AI text files and special schema are not needed for its AI search features. We prioritise accessible pages, useful content and accurate existing structured data.
Can we start with a focused project?
Yes. We agree the priorities, deliverables and scope around your immediate challenge, with further activity considered only where it supports your goals.
How do we get started?
Share your objectives, current challenge and any important timings using the form below. We will discuss the requirements and recommend a clear scope and approach.
Big idea?
Start here.
Tell us a little about your challenge. You don’t need a finished brief.
01 We read your enquiry.
02 We have a proper chat.
03 We recommend a way forward.