A world of tradition.
A store for today.
Shopify design and development for a brand with a story worth discovering.
More than a product range.
A story to explore.
East to West brings Persian-inspired products into everyday life, from beauty rituals to herbal teas. For a customer discovering the brand for the first time, the story matters as much as the product. The store needed to make room for both, giving people a feel for the business while helping them find something that interests them.
We designed and built the Shopify website to bring those parts together. The brief was to create a store that feels like East to West, with a clear shopping experience behind the visual presentation. It needed to invite a closer look, then make the next step feel straightforward.
The brief.
The work.
The thinking.
Shopify website design
The design brings the brand’s products and story into the same space. Photography gives the range room to breathe, while clear layouts help visitors move between the collections and the content behind them. The aim is to make the store feel distinctive without making shopping harder than it needs to be.
Shopify development
We built the store on Shopify, giving East to West a dedicated ecommerce website. The development turns the design into a working storefront, connecting product discovery with the basket and checkout. It provides a practical home for the range and a familiar platform for managing an online shop.
Product discovery
The range spans different collections, so visitors need a useful way in. We considered how the navigation, collection pages and product information work together. Someone who knows what they want should be able to find it; someone new to the brand should have room to browse and learn.
A considered shopping journey
The small details matter when a visitor is deciding what to buy. We brought the visual hierarchy, product presentation and shopping steps together, with the same care given to browsing on a phone as on a larger screen. The experience keeps the products at the centre of the conversation.
The story draws you in.
The store takes it from there.
For East to West, ecommerce is also an introduction to the brand. We gave the story a place in the shopping experience, alongside the product detail customers need when choosing something new.
That balance runs through the website. The design creates interest and a sense of place; the structure gives that interest somewhere to go. Together, they make the site a useful shop and a more complete expression of the business.
A connected experience.
The result is a Shopify store that brings East to West’s range and personality together. Customers can discover the brand, explore its collections and shop within one consistent experience.
For the business, it provides a dedicated online home for its products. Our contribution was to make that home feel considered, clear and true to East to West, with the practical workings of an ecommerce store behind it.
A client’s story.
Launching East to West.
For Sherry Adhami, launching East to West meant bringing something personal into the world. Her products had a story behind them, and she wanted people to discover that story as naturally as they discovered the range. She also had the practical side of running a business to think about. The store needed to be manageable day to day, with the flexibility to add products and grow. Sherry partnered with Tann Westlake to bring those ambitions together on Shopify.
We worked with her to give the brand a home that felt considered, welcoming and easy to shop. That meant making space for the story while keeping the essentials clear: exploring the collections, getting to know a product and finding the way to checkout. Just as much thought went into what Sherry would need behind the scenes, with Shopify providing a straightforward way to manage products, content and orders. The result is the East to West store you see today: a place to launch her range, share what makes it special and build the next chapter of her business.
Your next
chapter?
Perhaps you’ve got a similar challenge. Perhaps you’re thinking, “We could do with a bit of that.” Either way, we’d like to hear about it.
Tell us what you’re thinkingA conversation is a good place to start.
